Man finds shrimp tails in Cinnamon Toast Crunch cereal that company tries to pass off as sugar


A Los Angeles-based comedian thought there was something fishy about his box of Cinnamon Toast Crunch breakfast cereal.

On close inspection, Jensen Karp, a writer and TV producer, said he allegedly found shrimp tails mixed with the cereal, something that the company initially dismissed as an “accumulation of cinnamon sugar.”

The company later said that they are investigating the matter and assured consumers that “this did not occur” at their facility.

“Ummmm @CTCSquares – why are there shrimp tails in my cereal? (This is not a bit),” Karp tweeted on Monday sharing a picture of what looked like two shrimp tails coated with cinnamon sugar mixed with the cereal.

While at first, the social media team of Cinnamon Toast Crunch apologised and offered to replace the product, the company subsequently claimed that what Karp alleged to be “shrimp tail” is actually an “accumulation of cinnamon sugar.”





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