Tim Cook says companies are ‘misleading users’ and ‘exploiting data’ as public feud with Facebook escalates

Apple chief executive Tim Cook has criticised other companies for misleading customers and abusing data, as his firm and Facebook continue to feud.

While Mr Cook made no explicit reference to Facebook, his remarks come amid growing and public animosity between the two companies over their differing approaches to user data and privacy.

And he made a number of comments that appeared to be referencing the social network as well as other companies, including remarks related to disinformation, growing divisions and extremism.

“At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement — the longer the better — and all with the goal of collecting as much data as possible,” he said in a speech to mark Data Protection Day.

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