BooHoo has reasons to be cheerful – but Asos is on track for the top prize


Well the brand, at any rate. There doesn’t look to be any future for the stores of either of the former retail kings.

The £55m BooHoo is paying is a bargain rail price. It casts Debenhams in the role of one of those end of line garments sold at 70 per cent off in one of the sales the lords of the virtual high street have running throughout the year.


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