According to new reports, retail giant H&M is going to go head-to-head with the likes of Asos and Zalando by selling other brands alongside its own.
&Other Stories and Arket, which are both owned by H&M, already do this with brands like adidas, although they predominantly sell their own products.
Little is known about the shift in strategy and whether the brands will be stocked in-store or online only, and what countries the trial will take place in.
Despite being the world’s second biggest clothing retailer, second only to Inidtex (owner of Zara) the H&M group has seen its profits drop for three years in a row due to higher discounts and a general slow down in the market.
A spokesperson for the company said the move would hopefully help to attract new customers.
